Knowledgebase
What do hits, page views, files etc. on site statistics mean?
Posted by Diego Cousinet on 21 February 2011 11:00 AM

Hits: Requests by a person's browser for parts of your website. For example, if you have an HTML page with 2 images, it will be 3 hits: 1 for the page itself and 2 for the images.

Files: Files sent to the user in response to hits. For example, if the user's browser requested the page described above, and the server sent the HTML and one image, but then clicked stop before the second image was sent, this would count as 2 Files.

Pages: Page requests only. The example above would result in a page count of 1.

Visits: The number of unique visits to your Website. Whenever a request is made its originating IP address is recorded. Multiple requests from this IP address within a visit timeout period will all be counted under the same visit.

Sites: The number of unique visitors to your website. If a user visits your site multiple days in a month, these will count as multiple visits, and also as one Site.

KBytes: The amount of traffic your site has created.

Referrers or Referring Sites: The link a visitor clicked on to arrive at your site is counted as a referrer or referring site. A large number of your referrers will be internal pages, the rest will be other sites or search engines. You may also see some web-based e-mail programs in your referrer logs. Bookmarked pages and urls typed directly into the browser will not show a referrer.

Referring sites are definitely something you want to watch,  you can tell who is linking to you and how much traffic they send, including the search engines. When checking referring sites, don't click the URL in your web analytics program,  copy and paste it into a new browser window. Otherwise your stats page will then appear in their referring sites!

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